Hello, I'm

Anas Kaadan

Expert in  

15+ years of technical leadership aligning cross-functional stakeholders with scalable CRM and digital enterprise solutions.

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Professional Summary

Enterprise systems administrator and technical leader with 15+ years of experience designing, configuring, and deploying reliable digital solutions that align stakeholders and optimize workflows. Provide deep functional expertise in Salesforce and various cloud-based platforms, including the administration of user roles and privileges, instance configuration and system maintenance.

Proven track record of developing design specifications for complex business scenarios, creating automated workflows, and managing vendor relationships. Experienced in guiding teams through operational transitions, ensuring users successfully adapt as manual processes evolve into automated solutions.

Core Competencies

CRM & Workflow Automation (Salesforce)

  • Salesforce administration, configuration, and troubleshooting
  • System and workflow testing, validation, quality assurance, and deployment
  • Design and deployment of integrated business forms and data intake solutions
  • Delivery of enterprise dashboards, custom reporting, and user documentation

Technical leadership & governance

  • Stakeholder alignment and communication
  • Vendor, agency, internal collaboration, and resource management
  • Team mentorship, training, and user capability development
  • Project management best-practices and timeline coordination

Platform & Web Infrastructure

  • Multi-platform administration and governance (Marketo, Siteimprove, Google Analytics 4)
  • Front-end development (HTML5, CSS3, JavaScript) and UI configuration
  • Enterprise CMS management (WordPress, Drupal)

Professional Experience

Tap on a role to expand details.

Digital Marketing Specialist

Hydro Ottawa | 2019 — Present

  • Manage end-to-end web infrastructure and feature deployments as the primary administrator, which includes leading the development of the corporate website while coordinating system updates, technical troubleshooting, and deliverables across colleagues, external vendors, and key stakeholders.
  • Partner with cross-functional departments to translate business requirements and brand guidelines into streamlined digital solutions, assisting in automating customer intake processes into Salesforce via FormAssembly as an example.
  • Architect and build custom interactive web solutions, forms, and responsive landing pages engineered to improve customer experience and downstream CRM pipeline workflows.
  • Lead project resource coordination by training team members on collaboration tools, managing task delegation for co-workers and students, and balancing workloads to meet regulatory deadlines.

Digital Marketing Specialist / Manager

Welch LLP | 2014 — 2019

  • Administered the corporate Salesforce instance; configured custom fields, contact layouts, user permissions, and security controls to optimize sales workflows and processes.
  • Established automated B2B data pipelines (Marketo/Act-On) to seamlessly route, score, and manage lead and contact data from digital channels (events, webinars, forms, ADs) into Salesforce.
  • Mentored and trained onboarding team members, delegating web publishing and social media tasks while ensuring alignment with operational standards.
  • Led web infrastructure initiatives, developing a highly optimized, AODA-compliant website that exponentially increased lead generation and automated analytics into custom dashboards.

Web Developer

BlackCherry / VINCI / Freelance | Previous Roles

  • Designed and developed web layouts, custom online solutions, and interactive CMS-based projects (WordPress, Joomla) using HTML, CSS, JavaScript (jQuery), and PHP.
  • Created robust HTML newsletter and email templates as well as interactive promotional materials based on preliminary UI/UX Photoshop designs.

Get In Touch

Excited to bring a seasoned perspective in bridging complex web environments with robust Salesforce configuration to streamline customer intake and maximize CRM capabilities.

Please reach out to me on Linkedin