Hydro Ottawa

(2019 — Current) Ottawa, ON

Digital Marketing Specialist

• Lead campaign execution in Marketo, building email programs, automation workflows, and forms to support B2B and B2C initiatives.
• Manage customer data lists and segmentation strategies to ensure accurate targeting and compliance with CASL and CAN-SPAM standards.
• Produce quarterly campaign and web performance reports for senior management using Google Analytics 4, identifying opportunities for optimization and growth.
• Partner with external vendors and translation agencies to deliver bilingual customer communications across multiple digital channels (web, email, social media).
• Build responsive, AODA-compliant web pages, landing pages, and email templates using HTML, CSS, and JavaScript to enhance accessibility and drive campaign engagement.
• Collaborate with internal and external stakeholders to integrate and modernize physical and digital processes, ensuring seamless cross-functional execution.
• Deliver training, documentation, and mentoring to staff, driving adoption of marketing tools and processes and ensuring operational excellence.

Welch LLP

(2014 — 2019) Ottawa, ON

Digital Marketing Specialist / Manager

• Inbound Marketing: Improved Welch LLP’s online presence with the creation and constant maintenance of a new responsive, content centric website. By implementing the latest SEO, Accessibility trends and creating responsive layouts, the website has seen an exponential increase in traffic and a significant increase in lead generation during my time at the company.
• Content Marketing: Regularly create landing pages and lead acquisition forms to capture user information from Webinars, Publications and Events. The content is later published on the corporate website and social media.
• Marketing Automation: Routinely draft and send various e-mail templates and newsletters to consenting leads and clients to keep them engaged with Welch’s brand and content. Leads are also synchronized to Welch’s CRM (Salesforce) for analysis, reporting and potential engagement.
• Reporting: Experience combining and automating all marketing analytics and reports into Klipfolio Dashboards that get submitted to the firm’s partners and directors monthly.
• Mentoring: Continuously help, train and mentor team members as well as assist with external seminars, HR initiatives, Health and Safety, and tech-related issues company wide.

VINCI Education Inc.

(2011 — 2014) Ottawa, ON

Webmaster

• As part of the marketing team, I created the company’s main website as well as several other projects based on Photoshop designs using WordPress & Joomla.
• Using HTML & CSS, I created various website templates from scratch and used PHP and Javascript (JQuery) to add extra layers of functionality, like interactive content, promotional pop-ups, rotating banners, contact forms, registration forms, etc.
• I ensured the currency of online content & enhanced the websites’ SEO & Analytics regularly. I also maintained the company’s mailing lists and created several HTML newsletter templates based on preliminary Photoshop designs.
• I also assisted with yearly marketing events and campaigns by creating sales pages, landing pages using HTML, CSS & PHP and reported monthly traffic using Google Analytics.

BlackCherry Digital Media

(2008 — 2010) Ottawa, ON

Web Developer

• I created several web templates using HTML, CSS & PHP for multiple interactive projects & CMS based websites.
• I created the main BlackCherry website, at the time, from preliminary designs using HTML, CSS & JQuery.
• Project samples include:

• Path of the Elders
• Incredible World

AlMaghrib Institute

(2007 — 2009) Ottawa, ON

Web Developer

• I developed the AlMaghrib Institute main website, at the time, as well as other web pages for various lectures and events.
• I developed all web pages traditionally, from scratch, using plain HTML/CSS with some PHP and Javascript integration.